Because I spend copious amounts of time on social media, I’m constantly coming across creative examples of branded swag. Most of the time, it’s when a brand runs a giveaway or posts a photo of a customer decked out in their merch. Whenever I see something really cool, I usually save it.
When I first started saving posts, I didn’t really have a reason for it. But when I realized how hard it was to find inspiration online, I wanted to offer a solution. I wasn’t satisfied with the junky promo I was seeing. You probably aren’t either.
In this post, I’ll show you 41 of the best company swag ideas I found on social media. No junk or useless items people will just throw away – only the good stuff. Use these examples as inspiration for your own branded merch, swag bags, or next giveaway.
See something you like? Send us a message and we’ll send you all the details (product, cost, etc.)
The plug life is real with all this &Pizza swag. In general, you can’t go wrong with a quality tote and well-designed t-shirt. I really like how &Pizza included a fun phrase on their tote, which added an extra touch of creativity.
Buffer gave their fans a reason to celebrate with a chance to win a Buffer swag pack filled with all sorts of goodies (t-shirts, socks, stickers, and more). I think they did a great job including all of the staple swag items that people love.
EveryDollar really took it there with this branded backpack. Choosing the color white was a good choice because it created a blank canvas that really made their logo pop.
Now that’s a lot of swag! I’m sure Chewy fans (humans and pets) love having so many fun ways to represent one of their favorite brands. Frisbees and tennis balls for the pups, and sunglasses, koozies, notebooks, and coasters for the humans.
5. Sun Bum
When you have a mascot like Sunny, your fans will snatch up any opportunity to get their hands on your swag. So slap your mascot on a tote or create stickers like Sun Bum did and watch your followers go totally bananas for it.
6. Shake Shack
Burger, fries, and a shake. It’s what fans love about Shake Shack and now their pets can enjoy them too with these totally cute pet toys. Everything ties so well with the brand and it’s clear that they’re branded to shake shack.
‘Nothing says “Thank You” like free stuff.’ I’d have to agree with Visible on this one. This branded swag is really the total package. Everything from the selection of products to the fun design. I also love how they switched things up by using a reusable and multi-use tin container.
ClassPass could of stopped at a free month of workouts, but they decided to throw in some of their awesome swag too. The tote, hat, and water bottle are all well designed and make their logo look like a million bucks.
9. Ralph’s Coffee
Enjoy a cup of coffee at Ralph’s and grab one of these totes while you’re at it. The key to using totes is a great design. Canvas totes give you a blank slate for you to unleash your creativity.
There’s so much swag here! Everything from curly straws, balloons, sweaters, shorts, backpacks, sun visors, beach balls, and more. Bumble isn’t afraid to try new things and get super creative with their swag – I love that.
What do stickers, mugs, and shirts all have in common? People love receiving them, especially from brands they’re passionate about. WeWork added their own touch of creativity to these swag staples and the result was products that really elevated their brand.
Ritual has some of the best swag I’ve seen. Their swag mix incorporates so many different types of products and they do it in a way that stays true to their brand. Using fun colors and cute messaging makes everything really pop.
Lots of goodies here from Evernote. I can see why their followers were excited for a chance to win some of their swag. A good mixture of products at varying price points. Well done.
14. Verb Energy
I love everything about this swag from Verb Energy. They not only picked good products, they chose items that would speak to their audience and align with their brand.
Yoga mats to remind you to drink more LaCroix? Yes please. Using yoga mats for their swag was a really creative idea. It’s definitely not your typical swag item, but it totally worked and was designed really well.
Care/of gave their fans a chance to win free swag, while also giving them a way to show it off. Instead of a canvas tote, they used a clear tote with a fun printed design. I like how they did something different with their bag and kept it so true to their style.
You have to admit, the Work Party logo looks pretty awesome as an enamel pin. Enamel pins are great swag options, especially if you create a collection of them. It’s a simple but fun item that people will love and wear.
Your swag pack isn’t complete without branded apparel. Moosehead created these really cool branded shirts to go along with their other products and ended up with a total swag package.
19. Panera Bread
Humans can wear pet bandanas too, right? Cause I may need to snag one of these. This Panera Bread bandana is branded to perfection and also has a popular phrase you often see floating around social media. I’m sure this pup felt like the coolest doodle on the block rocking his new swag.
Even though my college days are over, I would still love winning one of these kits. Snackapade really hooked their fans up when they made this back to school kit. In addition to tasty snacks, the kit included everything you could possibly need on the first day back to school.
21. Charity Water
Check out these minimal yet stylish hats by Charity Water. They aren’t flashy or overly swaggy, but they’re high quality, fashionable, and will look good on anyone. Solid choice for swag.
22. Whole Foods
Whole Foods gave their followers an opportunity to win this limited-edition lunch box. I love that it ties in with the Whole Foods brand and features a fun design by an artist they teamed up with.
Unless you’ve been living under a rock, you know that there’s been a lot of hype around Popeyes recently and I’m sure this back to school kit also received some hype too.
Literally, one of the first few comments is “can we buy that sweatshirt?” I definitely don’t blame Sweetgreen fans for blasting the comments section with questions on how they could snag one of these branded hoodies. It’s the perfect color choice and the logo is well placed.
25. Tender Greens
Love this bag and tote from Tender Greens. The bold red color really stands out and the fun font choice for “loyalty” makes it a bag people will actually want to use. Definitely great reward options for motivating customers to start racking up loyalty points.
You don’t always have to make things overly creative when it comes to swag. Indeed decided to keep things more practical with their branded umbrella. Just remember that when keeping things simple, it’s even more important to go with a higher quality product.
27. Golds Gym
Golds Gym is giving their members a way to really rep their brand. Their branded apparel has fun, stylish designs that are fashionable and on-trend. When creating branded apparel, you definitely want to make sure you stick with current trends, so do some research beforehand.
Slipper swag? That’s not something you see every day. Workday decided to give their fans some swag that was a little bit out of the box. But it was a brilliant choice because who wouldn’t love a pair of comfy slippers? T-shirts, bottles, and totes all are great, but don’t be afraid to switch things up now and then.
A lot of companies have branded water bottles, but what makes this SoulCycle bottle different is the level of style it has. It’s so nice, even someone who wasn’t a customer would want it. Having awesome swag takes more than just slapping a logo on something. It’s about finding a product that will elevate and positively reflect your brand.
30. Later Media
Later Media gave their followers an opportunity to win exclusive LaterCon merch, including this reusable bag, in exchange for helping them spread the word about their upcoming conference. The bag even has a catchy phrase: “reduce, reuse, regram”, which will resonate with many people and stay relevant long after the conference is over.
First off, I want to know how that dog got up there? UPS really scored some major points with this adorable photo of two airbuds shooting some hoops. And it most definitely gave us the content we didn’t know we needed, but absolutely did. #cute
How cool are these stadium seat cushions from Mailchimp? I love how they used a variety of fun colors and I think it’s the perfect blend of creativity and practicality. I would totally take this swag to a sporting event.
33. Jimmy Johns
There’s nothing groundbreaking about koozies, but this swag from Jimmy Johns really fits well with their brand. It looks great with their logo and brand style, which are extremely important things to consider when deciding what swag to use.
Trello is making it rain with their stickers which feature their adorable mascot. You might be thinking… stickers? Do people really want stickers? The answer is yes. People love stickers and they’re also a very affordable way to give out swag.
For starters, I give their creativity an A+. I love these United pillows. Not only is the design true to United’s branding, it also has creative messaging that supports their Miles on a Mission campaign.
36. The Sill
I would definitely wear and use all of this merch by The Sill. The modern and clean design style is really classy. The merch also says “Plants make people happy” on it, which is a great phrase that plant lovers will really be excited about wearing.
37. Nerd Wallet
Can we talk about backpacks for a second? Backpacks are a great swag option and this example from Nerd Wallet is proof of that. But all backpacks aren’t created equal. Nerd wallet went with a stylish backpack from the popular retail brand Herschel. You don’t have to use retail brands for your swag, but make sure that the quality reflects your brand.
Every brand needs some sock swag and I mean that 100%. I know getting socks was kind of lame when we were kids, but us adults can’t get enough of them. Socks are a great item to incorporate into your swag lineup and these fun camo socks from FullStory are a great example of that.
Everyone loves swag, especially your employees, so why not surprise them with some awesome swag for their first day on the job? LinkedIn provides a good mixture of items and I can totally imagine new hires being pretty excited about their new goodies.
I threw in another sock example, this one by Microsoft, because I think the level of custom branding you can achieve with socks is awesome. So what are you waiting for? It’s time take your creativity to the next level and give your fans something that will really knock their socks off.
Notebooks, backpacks, and mugs are all things you would normally see when it comes to company swag. But what you don’t typically see every day is ugly sweaters. Salesforce really went all out and had a lot of fun with their ugly sweater swag. It’s a great idea for the holidays and a good way to create a fun work environment.
Are you ready to create your next piece of awesome swag? Get started by scheduling a free, no-strings attached session with someone on our team. Let’s make your swag dreams a reality!