With many large events canceled for the foreseeable future, backyard BBQs and small, physically-distant outdoor gatherings will take over the summer of 2020. While you may have originally planned some big marketing around those canceled events, now your game plan has changed and engaging your audience at home will require a different approach. How can you create new experiences and touch points with your brand as we shift away from big summer events?
We’ve compiled a list of some of our favorite creative and fun summer-themed promo items to help you out! Use any of these ideas for employee appreciation, customer loyalty gifts, or even as new product additions on your own brand store.
6 Summer-Themed Ideas for Your Brand
#1: Custom Cornhole Boards
Cornhole Boards have never gone out of style, and now you can customize them with your own branding. This treasured yard game has a generous space for interesting and bold artwork so you can create something that will be used for years!
#2: Grilling Apron
We love products that are not only useful, but also offer a big blank canvas for decoration. If you want something a little more engaging and fun than a one-color logo, we love this idea for a fully-customized grilling apron. There is a huge opportunity for creative messaging that your audience will eat up at their next backyard BBQ.
#3: Sunscreen & Lip Balm Duo
Sun protection is essential, not just for summer but all year round! This sun-protection Duo Bottle is a colorful way to show off your brand. This two-in-one product is compact so you can take it with you anywhere, whether you’re hiking, camping, or walking the dog. This duo comes with a carabiner that makes it easy to clip onto your backpack or shorts.
Custom sunglasses make a perfect summer giveaway item. With great space for branding your logo right on the side arm, your customers or members will look cool wearing them. It’s the perfect amount of exposure your company is looking for!
#5: Round Beach Towel
This summer’s growing craze is “a-round” a fun and uniquely designed beach towel. And whether you are at the beach or your pool swimming with friends, a cool designed beach towel is usually the “sand” favorite. Hand-knotted fringe around the edge and 100% cotton velour fabric makes this boho chic beach towel one of our favorite summer picks.
#6: Bubba Insulated Tumbler
Co-brand Bubba’s Envy Tumbler with your company’s logo for a fun & recognizable summer accessory. This 24 oz. double wall stainless steel thermal tumbler will keep you hydrated during summer’s most-hottest days. The sleek design and rubberized finish make you want to keep a cold beverage in your hand all day long.
Just because large events are cancelled doesn’t mean that summer is cancelled! There are still so many opportunities for creative and engaging brand experiences. Summer is the best time to share brand messaging through products. People are out and about and carrying the most useful and fun products around with them everywhere they go. Summer is a great time to get creative with engaging your audience and sharing your branding.